AI Browsers: The Complete Guide for Fashion Brands (2025)
AI browsers like Perplexity Comet and OpenAI Atlas are transforming online shopping. Instead of searching with keywords and clicking through websites, customers now ask questions and get instant recommendations directly in their browser.
For fashion brands, this changes everything. Traditional SEO is evolving into "AI shelf space." Brands need to optimize their content, metadata, and visuals to appear in AI-powered conversations, or risk becoming invisible to the next generation of shoppers.
The article explains what AI browsers are, how they work, real shopping examples, and provides 8 actionable steps fashion brands should take now to stay discoverable. The shift is already happening—with 60% of consumers using AI for shopping decisions,and brands that prepare today will dominate tomorrow's AI-driven commerce.