Insights | Fashion NUT

How to Run an AI-Powered Fashion Photoshoot (Step-by-Step)

Discover how fashion brands are running AI-powered photoshoots that cut costs by 30–70%, slash production time from weeks to days, and scale campaigns globally. This step-by-step guide covers tools, workflows, pitfalls, and ROI benchmarks so you can launch your own AI fashion photoshoot with confidence.

September 17, 2025

September 10, 2025

Ask Ralph: How Ralph Lauren’s AI Stylist is Redefining Fashion Retail

Ralph Lauren has launched Ask Ralph — an AI-powered stylist built with Microsoft’s Azure OpenAI. Inside the Ralph Lauren app, shoppers can type natural questions like “What should I wear to a concert?” and get complete, shoppable looks styled head-to-toe. Unlike basic product recommenders, Ask Ralph delivers personalized outfit storytelling at scale — reducing scrolling fatigue, boosting engagement, and making fashion feel more like a conversation. The takeaway? Conversational AI is now the future of fashion retail. Ralph Lauren has set the bar, and every other brand will need to follow.

Fashion NUT Insights

How to Run an AI-Powered Fashion Photoshoot (Step-by-Step)

Ask Ralph: How Ralph Lauren’s AI Stylist is Redefining Fashion Retail

Google's AI Just Changed Fashion Design Forever

A glimpse into the visual brain of Fashion NUT.

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