Ask Ralph: How Ralph Lauren’s AI Stylist is Redefining Fashion Retail
Ralph Lauren has launched Ask Ralph — an AI-powered stylist built with Microsoft’s Azure OpenAI. Inside the Ralph Lauren app, shoppers can type natural questions like “What should I wear to a concert?” and get complete, shoppable looks styled head-to-toe. Unlike basic product recommenders, Ask Ralph delivers personalized outfit storytelling at scale — reducing scrolling fatigue, boosting engagement, and making fashion feel more like a conversation. The takeaway? Conversational AI is now the future of fashion retail. Ralph Lauren has set the bar, and every other brand will need to follow.
