AI is becoming part of how people decide what to buy.
ChatGPT, Gemini, Claude and other AI assistants are becoming part of the shopping journey. Prompt Commerce helps your products become easier for AI to find, understand and recommend.
Prompt Commerce is a monthly service from Fashion NUT that makes a fashion or lifestyle brand's products easier for AI assistants such as ChatGPT, Gemini and Claude to find, understand and recommend. We test the shopping questions your customers ask, identify where your products are missing from the answer, improve the product information behind it, then retest and report. Plans start at $995 per month for catalogues up to 49 SKUs.
It isn't a website.
It isn't a marketplace.
It's the products AI chooses to put in front of the customer.
of consumers already use generative AI for product discovery while shopping.
start their shopping journeys through large language models.
of U.S. consumers used at least one AI tool in the past three months.
estimated opportunity from AI-driven retail transformation in Europe.
AI is entering product discovery, comparison and consideration. It has not replaced the purchase decision.
Gemini, AI Mode, the Shopping Graph and agentic commerce work are expanding AI-assisted shopping and checkout.
ChatGPT now offers product discovery and shopping research with recommendations inside the conversation.
Retailers are moving from manual search and comparison toward AI-assisted discovery.
Agentic commerce is moving the shopping experience into conversational environments.
Brands must evolve digital strategies to influence AI-driven purchase consideration.
Consumers are becoming more comfortable using AI to research and narrow choices than allowing AI to make the final purchase decision. Your brand needs to be in that consideration set.
We ask the shopping questions your customers are asking across the AI platforms that matter.
We identify where your brand disappears and why you're not being recommended.
We improve the product information AI uses to understand, compare and recommend your products.
We retest the questions that matter and measure what changed.
We monitor your visibility, competitors and new opportunities as AI shopping evolves.
Here's one result.
whether people are asking AI what to buy.
whether your products appear when they do.
Better information improves the chance of being found. No one can guarantee a recommendation.
Prompt Commerce is designed for fashion and lifestyle brands with meaningful ecommerce activity, differentiated products and categories where customers actively compare before purchasing.
Pricing scales with catalogue complexity. All plans include the core Prompt Commerce system.
Custom engagement for larger catalogues and more complex ecosystems.
Larger catalogues require a more tailored level of product intelligence, testing and monitoring.
A monthly system that makes your products easier for AI assistants to find, understand and recommend. We test the shopping questions your customers ask, find where you are missing, improve the product information behind the answer, then measure what changed.
No. Search ranks pages. AI assistants build an answer from what they understand about a product. The work is product intelligence: attributes, context, language and structure, tested against real shopping questions.
We focus on the assistants your customers actually use for shopping research, including ChatGPT, Gemini and Claude, and we add platforms as their shopping behaviour matures.
No, and no one can. AI systems change and every answer depends on the question. What we can do is remove the reasons your products get left out, then show you the movement in the results.
Product titles, descriptions, attributes, category language, structured data and the supporting content that explains context, use and fit. Changes are recommended, documented and prioritised by likely impact.
No. Most of the work sits in your product data and content layer. We work with the site you already have.
Not to start. The audit runs from public information. If you want us to implement changes directly, we can work with your platform or hand a clean file to your team.
The Prompt Shelf Index tracks discoverability, product understanding, recommendation visibility, competitive position and conversion readiness. We retest the same questions each cycle so movement is comparable.
It depends on catalogue size and category. We build a question set around your real customer intent, then keep it stable so the results stay comparable over time.
Product data changes can surface within weeks. Recommendation visibility usually moves over several testing cycles. We report on both so you can see the difference.
You get the diagnosis, a prioritised list of fixes and a baseline score. From there the monthly system runs: fix, retest, monitor, report.
No. It suits brands with real ecommerce activity, differentiated products and categories where customers compare before buying. If AI isn't relevant to how your customers shop, we'll tell you.
Give us your website. We'll test how AI sees your brand across real shopping questions and show you what's working, what's missing and where your competitors appear.
We help fashion and lifestyle brands understand and implement AI across creative, commerce and capability.